In contrast to social media posts, weblog posts present longer-lasting content material for web sites. Social media posts are sometimes situational and event-driven, so the content material turns into irrelevant rapidly. Weblog posts are self-contained experiences and may proceed to be related so long as the subject of the put up continues to be related.

Hiya everybody! After a whole lot of thought and technique I’m reviving this weblog beginning this month. Over the previous couple of years, Instagram and Youtube have emerged as the primary platforms for content material creation. Blogs undoubtedly took a again seat, however in latest instances there are an increasing number of folks going again to running a blog.

Have you learnt how a lot site visitors my weblog posts from 2016-2015 nonetheless generate? A LOT.

Lots of site visitors is available in via this weblog, even on months once I’m least lively on it. Whereas running a blog might need briefly taken a again seat, it nonetheless stays to be one of the vital highly effective platforms for creators/small companies for lots of causes. And in case you are even contemplating beginning a weblog, or getting again to running a blog after a break, you will wish to learn the remainder of this text!

1. Instagram saturation!

It is a actual phenomenon that we’re all going via. It looks like EVERYONE you understand is a content material creator or influencer. Even the kind of content material you see each day can appear repetitive. And naturally the algorithm doesn’t assist both. It’s getting more durable & more durable to maintain your self motivated, and create high quality content material when the platform itself appears to be appearing towards you on most days!

2. Algorithm management and site visitors via google searchwords

Okay, I’m nearly satisfied Instagram hashtags don’t work in any respect. Folks use probably the most irrelevant hashtags on their photos, so how are you even supposed to search out what you’re in search of via hashtags? The platform is so saturated that looking via hashtags to search out related accounts and pictures is such a ache! That’s the place search engine optimisation and key phrases and google stands out.

On instagram, we’re slaves to the algorithm. There may be ‘hacks’ and ‘methods to trick the algorithm’ however we’re by no means really in management.

Google alternatively, goals to reply folks’s questions. Google additionally has an algorithm which decides which articles are probably the most related, well-written and which want to seem first within the search outcomes. Which means in case your article is of excellent high quality, is written in depth and it has good search engine optimisation, likelihood is you’ll get that candy Google site visitors.

Google’s purpose won’t ever change. Google needs to stay the most effective search engine on the planet. Subsequently, it can at all times present qualitative articles on the entrance web page. Instagram, alternatively, has shifted its focus from constructing a group to creating wealth and this could communicate for itself.

3. Blogs can’t get banned or deleted in a single day! Blogs are evergreen

Did anybody even anticipate a platform as large as TikTok to get banned? TikTok was one social media platform that also had promise of natural progress so long as you posted participating content material, after which all of the sudden… poof! Banned and disappeared. You by no means understand how these social media platforms are going to vary the subsequent day. They’re companies first, and they’ll act within the curiosity of their advertisers and never the customers.

Your weblog is yours. You personal it. And so long as it’s in your arms it’s secure and it’ll reside perpetually.

4. A method to supply extra worth to viewers. Construct a degree of belief.

Instagram may be very limiting within the form of content material you’ll be able to put up. Whereas promoting on instagram is booming with influencer advertising, persons are beginning to discover that a whole lot of sponsored content material is finished only for the sake of cash, and never everyone seems to be genuine about why they’re selecting to work with a sure model.

With a weblog there’s a lot extra scope to dig deep and supply extra about matters that you simply love speaking about. The extent of belief that you could construct via running a blog is certainly greater than what you’ll be able to construct via simply sharing footage & captions on Instagram. It’s no coincidence that a lot of the largest and severe collaborations (particularly journey collaborations) have come via my weblog.

5. Transfer past utilizing emojis for captions. Enhance your writing abilities and experience

We’re all responsible of utilizing some random quote or generally simply an emoji for a caption after we can’t consider something to jot down. Running a blog forces you to really put your ideas into phrases. It makes you articulate your concepts, it makes you analysis and skim. It’s a good way to hone your current abilities and learn to current info in a method that’s helpful for folks, not like social media the place you simply tag a model and go away it at that.

6. Running a blog offers you passive revenue, Instagram doesn’t

Though everybody says they haven’t began running a blog or Instagram for cash, it’s undoubtedly no less than ONE of the explanations you began this for! Instagram primarily has just one stream of revenue, and that’s model sponsorships. Manufacturers attain out to you, and also you get to work on some tasks. There isn’t a query of passive revenue right here. With blogs, you’ll be able to arrange passive revenue streams like advertisements and online marketing, and that may carry you cash with out an excessive amount of effort in your half (alongside model sponsorships).

7. Collaborations from manufacturers who’re severe about their model constructing

The collaborations I get via my weblog are at all times a lot extra higher when it comes to cash supplied and their necessities. As a result of the manufacturers that method me via the weblog, are severe about their model constructing methods. They know the worth of a weblog article, of backlinks, of search engine optimisation, of a written article of 500 phrases. They comprehend it’s extra everlasting {that a} social media put up, they usually comprehend it’s value as effectively.

With a number of clicks on this weblog, anybody can simply entry weblog posts that have been written in 2018. Or you’ll be able to simply kind within the search bar. It’s simpler to entry outdated and new content material. Sponsored or not sponsored. So there’s extra visibility for manufacturers as effectively, when their content material is in your web site. Whereas with Instagram it’s roughly forgotten in two weeks.

8. Flip it right into a legit model and never simply one other account on social media

Your weblog might be grown into a lot greater than what it’s at present. Think about turning it into {a magazine}, getting on board extra writers who can supply extra views to your viewers. You’ll be able to create newsletters, you’ll be able to have downloadable guides, or write a ebook someday, add shoppable hyperlinks, earn money via online marketing, use it as a portfolio for severe tasks and consultations.. the choices are limitless! Having a weblog is simply Step1 into constructing your self right into a model!

One of many causes I made a decision to get again to running a blog was as a result of I seen how a lot significance I actually was giving to blogs over Instagram posts when it got here to looking for critiques and helpful info. I discovered two inside decor stylists who merely received me over with their model of writing, concepts and the knowledge introduced on their weblog. There have been a number of others who reached out to me on instagram however with only a few posts on their feed and a few captions, it wasn’t sufficient for me to take them critically or give me confidence about their authenticity.

So what are you ready for, get these artistic juices flowing and begin creating one thing larger than only a social media profile!



Credit score: This put up 8 Reasons to get back to blogging in 2021 – The Girl At First Avenue | Top Indian Fashion & Lifestyle BlogThe Girl At First Avenue was printed first on 2021-02-01 12:29:18 by Chandana at www.thegirlatfirstavenue.com

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